Understanding media the extensions of man marshall mcluhan lewis h lapham on amazoncom free shipping on qualifying offers terms and phrases such as the global village and the medium is the message are now part of the lexicon. Like many reviews suggest understanding media the extensions of man is a difficult read because of mcluhans rambles and lacking evidence to support his many ideas on media as an extension of who we are as creators and consumers of content as well as his philosophy that the medium is more important than the content it produces. Terms and phrases such as the global village and the medium is the message are now part of the lexicon and mcluhans theories continue to challenge our sensibilities and our assumptions about how and what we communicate this reissue of understanding media marks the thirtieth anniversary 1964 1994 of marshall mcluhans classic expose on the state of the then emerging phenomenon of mass . Terrance gordon argues that understanding media occupies a central place in mcluhans work but also says that the book defies summary editors introduction xiii with its mosaic style understanding media is not an easy book to understand or to teach to students
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