W chan kim renee mauborgne so powerful is blue ocean strategy in fact that a blue ocean strategic move can create brand equity that lasts for decades youre a subscriber now get . Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w chan kim and rene mauborgne professors at insead they assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. Insead professors w chan kim and rene mauborgne authored blue ocean strategy in 2005 based on their over decade long research spanning more than a hundred years and thirty industries in 2017 they authored blue ocean shift a long anticipated sequel that instantaneously hit to top bestseller lists. Blue ocean shift is the essential follow up to blue ocean strategy the classic 36 million copy global best seller by world renowned professors w chan kim and renee mauborgnedrawing on more than a decade of new work kim and mauborgne show you how to move beyond competing inspire your peoples confidence and seize new growth guiding you step by step through how to take your organization . Please note this is an analysis of blue ocean shift not the original bookblue ocean shift beyond competing proven steps to inspire confidence and seize new growth by w chan kim and rene mauborgne offers a step by step strategy to identify and capture untapped markets it is the process oriented sequel to the authors highly influential book about strategic planning blue ocean
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