Personalisation reflects social work values respect for the individual and self determination have long been at the heart of social work social workers have a central role in developing and delivering personalised services to achieve better outcomes. Abstract in the early years of the 21st century the policy of personalisation has been actively pursued across all four british countries drawing on the work of the disability movement personalisation aims to increase the levels of choice and control for adult users of social care services. Page ix ali gardner is a senior lecturer in social work at manchester metropolitan university where she teaches on a number of modules including law and social work working with disabled people and personalisation. What is personalisation this video clearly illustrates what personalisation is about emphasises the importance of choice and control and introduces the idea that personalisation is relevant for all adults and older people using social care services whatever their needs or setting
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