Predas noise is a most rare volume in elegant writing preda is able to explain the complexity of electronic trading revealing that what has often been described as random perturbations enacted by ignorant traders is in fact highly organized intensely social and fully cultural. Noise living and trading in electronic finance alex preda we often think of finance as a glamorous world a place where investment bankers amass huge profits in gleaming downtown skyscrapers theres another side to finance though the millions o. In noise alex preda explores the world of the people who trade even when by all measures they would be better off not trading based on firsthand observations interviews with traders and brokers and on international direct trading experience predas fascinating ethnography investigates how ordinary people take up financial trading how . Access to society journal content varies across our titles if you have access to a journal via a society or association membership please browse to your society journal select an article to view and follow the instructions in this box. Along the way preda finds the answer to the paradox of amateur trading the traders arent so much seeking monetary rewards in the financial markets rather the trading itself helps them to fulfill their own personal goals and aspirations contents introduction the ethnography of noise in electronic finance 1 noise in financial markets 30
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