About fashion history fashion history a global view proposes a new perspective on fashion history arguing that fashion has occurred in cultures beyond the west throughout history this groundbreaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies bringing them together for the first time. Most global fashions arent fads they arise from centuries of tradition and dont go out of vogue when the seasons change the bold beadwork of the maasai in the serengeti the endless folds . This profound role in human culture has created a giant the global fashion industry is conservatively estimated to be worth over us13 trillion around 2 of the value of the world economy to put that in context the global pharmaceutical industry supplying all the medicines in the world is just over half that in size at us880 billion. For centuries textiles and clothing styles have been one of the most obvious and poignant indicators of cross cultural interchange with the rapid rise of globalization over the past several decades the spread of fashion across global cultures has mirrored the changes in economy culture and daily life that globalization has brought. The minor in fashion history and culture provides a unique opportunity for students to develop an understanding of the origins and evolution of dress and fashion in relation to global societies and cultures clothing and appearance ie dress are forms of non verbal communication
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